According to a survey conducted by Suzanne Bates, author of "Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! there is a real need for improvements in leaders’ ability to communicate the mission, vision, and core values of the organization to employees. She notes this is especially challenging in times of downturn and recession.
It is during these difficult times that the organizational mission and vision can become obscured and blurry as employees look out for themselves and the short-term objective of survival.
According to the participants in her survey, the top challenges for organizational leaders included (in order):
1. Communicating purpose and mission to all employees (66 percent).
2. Strategic thinking (62 percent).
3. Connecting people to a shared purpose (59 percent).
4. Engaging employees (58 percent).
5. Motivating employees (56 percent).
6. Vision (54 percent).
7. Moving from tactical to strategic (43 percent).
8. Decisiveness (35 percent).
It’s easy to lead in the good times where prosperity is abounding. During the troubled times is when leaders need to help keep the organization focused on what’s most important… mission… vision… core values.
Mission = purpose
Vision = direction
Core Values = beliefs
Communications = understanding
These four things form the legs of a stool upon which the success of your organization rests.