I was happy to be alerted via my email inbox that The Kitchen Table is now on Twitter.
Of course I instantly followed back from my account becoming the ninth follower of The Kitchen Table updates.
Twitter is not only a great branding tool it is a highly useful communication platform. Their real time search engine is more timely than Google web or blog search on items of local interest.
Numerous fire departments, including several units of the Toronto Fire Department log their calls on Twitter. Talk about transparency in government.
During the tragic fires in Victoria State this Winter Twitter was used extensively by local and state agencies as well as civilians to report on fire and response activity.
Don't be put off by the name, Twitter is here to stay.