Thursday, December 4, 2008

Social Marketing

Yesterday, I continued in my quest to get my department into the 21st century by signing us up for Twitter. This is a potentially pretty cool outreach/communication tool whereby you can provide those interested persons with updates you think important via computer or cell phone. To learn more about Twitter go here: About

As one example of the potential use my first post yesterday was very simple: Do you have a home escape plan in case of fire?

I made two sad posts this morning related to a house fire where triplet 2 year old boys were rescued (all are in various stages of serious/critical condition): MCFRS firefighters rescue triplets (STATter911):

And: Video report from WUSA-TV:

News that is short and to the point. Folks can then decide if they want to investigate further or delete. That is the future folks and I believe we need to make sure we are ahead of the curve. In addition to the above, I have also signed us up for the following:

Montgomery County Fire & Rescue Facebook page
MCFRS BlogTalk Radio

The beauty of all of this, by the way, is that it is FREE! But, maybe I am way off base here. What are your departments doing? Do you view these internet tools as part of our business or do you think I am wasting my time? What other tools are out there that I am not taking advantage of? Let me know your thoughts!

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